About Us

About Us

First Service Frozen Foods Ltd was established in March 2005 as a regional ice cream wholesaler in the Midlands area. Our Company is owned by Mike and Michelle who originally set up the business and Wayne who joined in 2012. Our Company is run as a close family business with first class staff maintaining our very high standards.

Our Core purpose is to provide a premium delivery service of well known and local branded ice cream to the leisure and retail sectors. We offer a unique seven day distribution service maximising sales for customers in a fast moving environment. This committment includes

24 hour service with a unique “No Cut Off” order principle

We pride ourselves on our can do attitude as our company motto suggests

We DO “Deliver on our Promise”

We work in partnership with our supplies and through this continue to maintain competitive pricing, we also provide great monthly offers maximising sales for all customers. We understand our customers business’s supplying information on range and bespoke point of sale material, adding value and helping develop their sales regardless of their size.

Due to increased growth since 2005 we have moved premises twice, first moving to a purpose built warehouse in 2007 and following further expansion moving to our current premises in September 2014. Our new premises have been a wonderful collaboration with Worcestershire County Council as we have received grants for our cold store through the Worcestershire Expansion Programme and Resource Efficient Worcestershire Grant providing LED efficient lighting and heating increasing our energy efficiency.

Our location near to the motorway network M5, M6 and M42 ensure we are able to meet our customer’s delivery requirements.

Our deliveries are made on our fleet of specialised Coldcab Box Vans and Sprinter type vans ensuring low impact on the environment and perfect for non-intrusive deliveries to leisure sites.